Climate Media Factory: A green film production initiative
Initiative on green film producing.
With the the panel discussion ?Greening the Film Industry? the Climate Media Factory starts an initiative on producing films in a greener way. The Climate Media Factory is a cooperation by the Film and Television University (HFF) "Konrad Wolf" and the Potsdam Institute for Climate Impact Research (PIK): Climate scientists, authors, producers and media scholars develop media products that deal with climate change and sustainability in new ways.
Furthermore, this interdisciplinary media lab has began to work on sustainable film production. This issue is of importance, on one hand because of the output of greenhouse gases by the film industry.
?Within metro Los Angeles, the FTI makes a larger contribution to conventional air pollution than four of the five other sectors we studied?, states an investigation by the University of California. On the other hand it is particularly the film and media industry that can have an effect on other areas of society and work as a role model. "We owe it to our children to make our industry the greenest in the world?, says David Heyman, producer of the Harry Potter films.
After the panel discussion at the Berlinale Talent Campus the Climate Media Factory will continue to inform about ways of producing less greenhouse gases in filmmaking, for example with a workshop at this year?s international student film festival Sehs?chte and with a practical guide going to be published in 2012.
Thereby, the Climate Media Factory raises emerging filmmakers? awareness for making films more environmentally friendly and brings together experts and media representatives.
Already now ? in the run up to the panel ?Greening the Film Industry? ? the Climate Media Factory informs about a greener film producing in this link
http://www.climatemediafactory.de/blog 
